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Monday, Oct 24
9:00 AM – 9:45 AM

Birds of Feather (Provider Only)
Location: Grand Ballroom 1
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Monday, Oct 24
10:00 AM – 10:45 AM

The New Marketing Landscape: Talking Top Marketing Priorities for 2023
Location: La Sirena 3&4
Moderator: Jamison Gosselin – Jamison Marketing LLC
Panelist: Mary Jane Fitts – Greystone
Panelist: Jodie Roberts – Senior Services of America
Panelist: Amanda Warren – Merrill Gardens
Marketing Strategy and Management
Monday, Oct 24
10:00 AM – 10:45 AM

Use "Moneyball" Strategy to Drive Your Digital Marketing Results
Location: La Cascada 2&3
Speaker: Sam Tomlinson – Warschawski
Marketing Strategy and Management
Monday, Oct 24
11:00 AM – 11:45 AM

10 Secrets to Successful Online Recruitment Marketing: The New Marketing Must
Location: La Sirena 3&4
Speaker: Heather Freemont – Maplewood Senior Living
Marketing Strategy and Management
Monday, Oct 24
11:00 AM – 11:45 AM

(Industry Case Study) Delivering & Promoting a Better Employee & Resident Experience: What Senior Care Brands Can Glean from Experience Data and Lessons from Other Innovative Industries
Location: Del Fuego
Speaker: Andrew Rainey – Reputation
Speaker: Kerstin Young – Reputation
Marketing Strategy and Management
Monday, Oct 24
11:00 AM – 11:45 AM

(Industry Case Study) Family Caregivers – Customer First, Data Always
Location: Del Mar 2
Speaker: Tatyana Zlotsky – A Place for Mom
Marketing Strategy and Management
Monday, Oct 24
1:30 PM – 2:15 PM

From Firefighting to Futuring: How to Refresh, Rethink and Re-Energize Your Communications Strategy
Location: La Sirena 3&4
Speaker: Rina Foster, APR – 84 Communications
Marketing Strategy and Management
Monday, Oct 24
1:30 PM – 2:15 PM

(Industry Case Study) Mining for Gold: Generating Move-Ins (for New Leads) from Data You Already Have
Location: Del Mar 2
Speaker: John Lariccia – WelcomeHome
Speaker: Cassie Tweten – Arrow Senior Living
Speaker: Dani Vance-Merlino – Jaybird Senior Living
Speaker: Christy Van Der Westhuizen – Legend Senior Living
Marketing Strategy and Management
Monday, Oct 24
1:30 PM – 2:15 PM

Multi-Touch Attribution: Four Distinct Approaches and Tradeoffs Therein
Location: La Cascada 2&3
Speaker: Tim Wilson – Search Discovery
Marketing Strategy and Management
Monday, Oct 24
3:15 PM – 4:15 PM

(Learning Lab) The Remarkability Formula: How to Stand Out Online and Off
Location: La Sirena 3&4
Speaker: Rich Brooks – flyte new media
Marketing Strategy and Management
Monday, Oct 24
4:30 PM – 5:30 PM

Disrupt the Status Quo: Marketing and Sales Strategy to Drive Revenue and Resident Satisfaction
Location: Estancia Ballroom
Speaker: Leslie Talbot – Corporate Visions
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Tuesday, Oct 25
8:30 AM – 9:30 AM

Leveraging Triggers, Tickles, and Timing to Engage and Connect with Your Customer's ‘Why'
Location: La Estancia
Keynote Speaker: Grant Simmons
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Tuesday, Oct 25
9:45 AM – 10:30 AM

ED Talks: Engagement & Differentiation
Location: La Cascada 2&3
Speaker: Doug Wilcox
Speaker: Maureen Longoria
Speaker: Ben Rao
Speaker: Lacy Jungman – OneDay
Speaker: Dallas Shipp
Speaker: Donnie Funderrud
Marketing Strategy and Management
Digital Marketing
Tuesday, Oct 25
9:45 AM – 10:30 AM

ED Talks: Lead Generation & Conversion
Location: La Sirena 3&4
Speaker: Holly Rehbock
Speaker: Glenn Hadley – Dreamscape Marketing
Speaker: Tripp Higgins
Speaker: Ashley Alpert
Speaker: Vanessa Ruiz
Speaker: Marc Cherabie
Marketing Strategy and Management
Digital Marketing
Tuesday, Oct 25
11:00 AM – 1:00 PM

(Provider Only Workshop) Building Successful Agency Partnerships: Great Results Start With Great Relationships
Location: La Sirena 1&2
Speaker: Robert Grammatica – Longevity Point Advisors, LLC
Marketing Strategy and Management
Tuesday, Oct 25
4:15 PM – 5:00 PM

(Industry Case Study) Understanding the Changing Buyer's Journey — Marketing & Sales Perspectives
Location: Del Mar 2
Moderator: Evan Friedkin – Roobrik
Panelist: Michelle Anderson – Thrive Senior Living
Panelist: Heidi LaVanway – Discovery Senior Living
Panelist: Candice Marcks – The Springs Living
Panelist: Mike Thompson – Brightview Senior Living
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Tuesday, Oct 25
4:15 PM – 5:00 PM

The 10 Best Customer Behavior Triggers You've Never Heard Of
Location: La Sirena 3&4
Speaker: Nancy Harhut – HBT Marketing
Marketing Strategy and Management
Wednesday, Oct 26
8:00 AM – 9:00 AM

SMASH Session Wrap- Up and Take-Home Action Plans
Location: La Estancia
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Wednesday, Oct 26
9:15 AM – 10:00 AM

Marketing & Sales for New Developments and Acquisitions – It’s All in the Data
Location: La Cascada 2&3
Speaker: Kyle Gardner – NIC MAP Vision
Marketing Strategy and Management
Wednesday, Oct 26
9:15 AM – 10:00 AM

The Road to Increasing Marketing ROI in Senior Living: Using Metrics to Make Strategic Decisions
Location: La Sirena 3&4
Speaker: Mary Cate Spires – The Arbor Company
Marketing Strategy and Management
Wednesday, Oct 26
9:15 AM – 10:00 AM

Whole Human Storytelling: Video Marketing Strategies for Your Team that Sell
Location: Del Fuego
Speaker: Sean Tracey – Sean Tracey Associates
Marketing Strategy and Management
Digital Marketing
Wednesday, Oct 26
10:45 AM – 11:30 AM

16 Lead Generation Strategies You’ve Never Heard of that Generate Results
Location: La Cascada 2&3
Speaker: Dave Meyer – BizzyWeb
Marketing Strategy and Management
Wednesday, Oct 26
10:45 AM – 11:30 AM

(Industry Case Study) Definitive Data Statistics – The DNA of Sales and Marketing
Location: Del Mar 2
Speaker: Lana Peck – Sherpa
Marketing Strategy and Management
Wednesday, Oct 26
11:45 AM – 12:30 PM

Personalized Marketing: Building an Authentic Voice to Create Community
Location: La Sirena 1&2
Speaker: John McKeever – Endeavor Management
Speaker: Ryan Nash – Endeavor Management
Marketing Strategy and Management