(Industry Case Study) Understanding the Changing Buyer's Journey — Marketing & Sales Perspectives

Moderator(s)

• 

  Evan Friedkin

  Head of Business Development
  Roobrik

  Handouts

Panelist(s)

• 

  Michelle Anderson

  Vice President of Sales
  Thrive Senior Living
• 

  Heidi LaVanway

  Vice President of Marketing
  Discovery Senior Living
• 

  Candice Marcks

  Senior Director of Sales, Marketing & Recruiting
  The Springs Living
• 

  Mike Thompson

  Director of Digital Marketing
  Brightview Senior Living

Talk to any marketer or sales leader in senior living and they’ll tell you the typical buyer’s journey — and the typical buyer — is changing. Digital technology has raised expectations for immediate access to information while empowering savvy shoppers — but how do those trends affect the decision-making habits of both older adults and adult children? Are there variations in different regions of the country? For different levels of care? Marketers and sales professionals have a lot of questions and probably some very good educated guesses — but what can the data tell us?

In this interactive session, senior living marketers and sales professionals share their perspectives and educated guesses about emerging buyer trends match what data reveals.

Sponsored by:

Learning Objectives:

• Learn what tens of thousands of today’s (and tomorrow’s) prospects are saying about their needs, wants, preferences, and objections and challenge your organization to rethink assumptions and optimize outreach.
• Incorporate the changing buyer’s journey into your sales and marketing strategies, fueling your digital marketing efforts to help senior living buyers self-educate and connect when they feel confident and empowered.
• Better appreciate why thinking like both a salesperson and a marketer is ESSENTIAL to growing occupancy.