There is no stronger sales tool than personal connection with others who share your interests, challenges, and needs. Community building has always been the highest-level goal when developing a sales and marketing strategy, but in the era of consumerism, where is this heading? And how does your organization become the authentic voice that serves the need of where do I go and what do I do next – with community members talking with each other.
Using experiences working for clients industries such as online gaming and death care, McKeever and Nash will review some specific tactics you can deploy to build the kinds of communities that will create real lift in your sales and marketing efforts.
Learning Objectives:
How you can use traditional social media tools to build, engage and maintain communities
5 keys to community engagement as learned from industry community-building launches
How guided selling tools demonstrate empathy and connection
