A Place for Mom has been on an intensive journey to reinvent their national brand and marketing strategy based on the needs and motivations of the all-important adult child caregiver. In this session, Tatyana Zlotsky who is APM’s Chief Customer Officer, will share how she and her team have used the data and insights from intensive consumer research to create impactful messaging for this unique audience and develop a marketing strategy to reach them where they are.
Based on APFM’s proprietary research and more than half a million family consultations annually, this session is designed to share a playbook on how to transform your businesses to better support the Caregiver journey:
Sponsored by:
Learning Objectives:
Unpack key caregiver insights through qualitative and quantitative data
Apply insights to build a relevant and meaningful brand and customer segmentation strategy
Develop breakthrough, insight driven marketing and communication campaigns
Activate your brand across relevant and effective marketing channels including your internal employees
Deliver on customer needs throughout the entire customer experience
