You want people to engage with your marketing, but science tells us that customers and prospects are often on autopilot—not really making decisions, but rather, defaulting to automatic, reflexive, hardwired responses. These “decision defaults” impact what people read, who they believe, and when they buy. In this session, we’ll discuss how to use them as triggers to significantly increase the likelihood that potential customers will do what you want. You’ll see how you can easily add these triggers to your emails, ads, websites, social posts, and more—all with the goal of gaining the competitive advantage.
Learning Objectives:
The surprising ways to trigger hardwired human behaviors to get the behavior you want—automatically
Which scientifically proven copy and design tactics make people read and respond without thinking
How you can easily apply these tactics to your campaigns—whether you’re responsible for executing the marketing or approving it
.jpg "Nancy Harhut photo")