(Industry Case Study) Mining for Gold: Generating Move-Ins (for New Leads) from Data You Already Have

Speaker(s)

• 

  John Lariccia

  co-founder and CEO
  WelcomeHome

  Handouts
• 

  Cassie Tweten

  Chief Sales Officer
  Arrow Senior Living
• 

  Dani Vance-Merlino

  VP of Sales and Marketing
  Jaybird Senior Living
• 

  Christy Van Der Westhuizen

  Senior Vice President of Sales & Marketing
  Legend Senior Living

While operators are always fixated on new lead flow, the best opportunities for move-ins are much more likely to be prospects that are already in your existing lead bank. This has always been the case but is especially true as a result of Covid where families and seniors initiated a search for their next home in senior living but were thrown off course by spikes.

In this session, leading operators and WelcomeHome will:

• Share industry data on the number of moves you likely already have in the form of stranded prospects in your lead bank
• Provide benchmarks for target setting, drawing from the best performers
• Discuss ways for identifying the best leads for re-engagement
• Share tips and tricks for reactivation

Sponsored by: