When it comes to making marketing decisions, it can feel like trying to find your way around a dark room. Where do you find the light? In your data and metrics.
This session will cover how to benchmark your digital marketing data, the different types of goals you can set, how to measure your digital marketing efforts, and what KPIs you should be using to measure your goals. You’ll also glean an understanding of how your marketing is performing and what questions to ask when performance isn’t adding up or trending in the wrong direction. You'll walk away knowing what questions to ask your in-house marketing team, marketing agency, or even yourself, in order to know if your digital marketing is really bringing in results.
Learning Objectives:
What key metrics should be tracked for each type of digital marketing goal
How to understand if you are on track to hit your goals
How to pivot your marketing strategy based on data, if necessary
How cost per lead, tour, and move-in data can help you understand how each location in your portfolio is performing comparatively—and how your portfolio is performing as a whole
