*Participants are encouraged to bring laptops or ipads when attending this workshop.
One of the most persistent challenges for marketers (both inside and outside of Senior Care) is understanding the value of their growing investments in digital marketing and agency partnerships. As consumer behavior, the competition, and Google algorithms continually evolve, marketers need to be able to assess whether budget performance is being under-utilized or over-utilized—and how to course correct for optimal results. Marketing leaders need to have deeper, more productive conversations with their digital agencies regarding strategy, budget, and the performance of lead generation activities across paid search, display, paid social, and SEO.
This workshop will explore critical points of client-agency interaction to understand potential communication and information gaps for both partners and how to fix them. You will discover new ways of effectively communicating your needs, tracking performance and reporting results to key stakeholders based on available data wherever you are in the digital journey.
Learning Objectives:
Gain an understanding of best practices in client-agency relationship management and get insights about what works and doesn’t work from your colleagues
Discover how to more effectively communicate your expectations for strategy, innovation, and performance to your agency partners
Understand the key digital metrics that you need to know--and don’t need to know
Identify and ask the right questions to drive deeper conversations about your business beyond digital tactics and channels
