In this distinctly motivating session, you will learn how to tell great brand stories through video—appealing to every sense and sensibility of your viewer. You’ll see examples of some of the best practices for senior care marketers in TV, online videos, “how-to,” “explainer”, testimonial, infographic movies, and other digital media—proving that you now have the most powerful modalities and platforms to engage and inform your audience. By seeing how to mold your own brand strategy into video strategies, both large and small, you’ll come to understand the importance of video for powerful brand storytelling and the achievement of marketing goals.
Learning Objectives:
How to create and produce engaging, memorable digital content stories for your senior care brand - without breaking the budget
How to analyze and identify great story ideas while they’re still on paper
How to learn brand strategies and video practices from senior care and other marketing verticals that will make your video stories better and stronger
Which technical tools you’ll need and how much you’ll have to invest in these tools
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