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Monday, Oct 24
9:00 AM – 9:45 AM

Birds of Feather (Provider Only)
Location: Grand Ballroom 1
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Monday, Oct 24
10:00 AM – 10:45 AM

Consumer Neuroscience Insights: How Your Customers Make Their Purchasing Decisions Matters More than Ever
Location: La Sirena 1&2
Speaker: Peggy Scoggins – Adept Selling
Sales Strategy and Management
Monday, Oct 24
11:00 AM – 11:45 AM

Behavior Style Coaching to Expand Sales Success
Location: La Sirena 1&2
Speaker: Bruce Wedderburn – Integrity Solutions LLC
Speaker: Donna Horrigan – Integrity Solutions LLC
Sales Strategy and Management
Monday, Oct 24
1:30 PM – 2:15 PM

The Sales Team of the Future: Skills and Specialties Every Team Needs to Stay Competitive
Location: La Sirena 1&2
Speaker: Shonia Russelle
Speaker: Jennifer Knecht – Christian Horizons
Sales Strategy and Management
Monday, Oct 24
4:30 PM – 5:30 PM

Disrupt the Status Quo: Marketing and Sales Strategy to Drive Revenue and Resident Satisfaction
Location: Estancia Ballroom
Speaker: Leslie Talbot – Corporate Visions
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Tuesday, Oct 25
8:30 AM – 9:30 AM

Leveraging Triggers, Tickles, and Timing to Engage and Connect with Your Customer's ‘Why'
Location: La Estancia
Keynote Speaker: Grant Simmons
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Tuesday, Oct 25
9:45 AM – 10:30 AM

ED Talks: CRM and Marketing Automation
Location: Del Mar 2
Speaker: Sean Leonard
Speaker: Erin Hayes
Speaker: Neil Krauss
Speaker: Sarah Sheridan
Speaker: Teddy Helfrich
Sales Strategy and Management
Tuesday, Oct 25
9:45 AM – 10:30 AM

ED Talks: Sales Training
Location: Del Fuego
Speaker: John Greaves
Speaker: Jennifer Dixon
Speaker: Mike Miller
Speaker: Deborah Potter
Speaker: Reed Davis
Sales Strategy and Management
Tuesday, Oct 25
11:00 AM – 1:00 PM

(Provider Only Workshop) The Future of Sales
Location: La Cascada 2&3
Speaker: Michelle Seger – SalesGlobe
Speaker: Mark Donnolo – SalesGlobe
Sales Strategy and Management
Tuesday, Oct 25
2:30 PM – 3:15 PM

(Industry Case Study) Get the Tour. New Sales Strategies to Get Them Through the Door!
Location: Del Mar 2
Speaker: Jessica Ruhle – Creating Results
Speaker: Pamela Morris – Rogerson
Sales Strategy and Management
Tuesday, Oct 25
2:30 PM – 3:15 PM

Word Power - How to Successfully Engage Prospects Through Every Step of the Sales Process
Location: La Sirena 1&2
Speaker: Lori Richardson – Score More Sales
Sales Strategy and Management
Tuesday, Oct 25
4:15 PM – 5:00 PM

(Industry Case Study) Understanding the Changing Buyer's Journey — Marketing & Sales Perspectives
Location: Del Mar 2
Moderator: Evan Friedkin – Roobrik
Panelist: Michelle Anderson – Thrive Senior Living
Panelist: Heidi LaVanway – Discovery Senior Living
Panelist: Candice Marcks – The Springs Living
Panelist: Mike Thompson – Brightview Senior Living
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Tuesday, Oct 25
4:15 PM – 5:00 PM

The 5 Phobias That Prevent You from Getting What You Want in Your Sales Conversations
Location: La Sirena 1&2
Speaker: Christine Volden – Soulful Selling
Sales Strategy and Management
Wednesday, Oct 26
8:00 AM – 9:00 AM

SMASH Session Wrap- Up and Take-Home Action Plans
Location: La Estancia
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Wednesday, Oct 26
9:15 AM – 10:00 AM

Differentiation: The Absolute #1 Factor In Increasing Close Rate
Location: La Sirena 1&2
Speaker: Eric Keiles – Square 2 Marketing
Sales Strategy and Management
Wednesday, Oct 26
10:45 AM – 11:30 AM

Bridging Communication Gaps to Strengthen Partnerships with Sales and Operations
Location: La Sirena 1&2
Speaker: Allie Smith-Goodwin – SRG
Sales Strategy and Management
Wednesday, Oct 26
11:45 AM – 12:30 PM

The Secret to Sales Success: Senior Care Sales Leaders on How to Win in 2023
Location: La Sirena 3&4
Moderator: Ginny Thompson – Life Care Services
Panelist: Adam Squires – Ridgeline Management
Panelist: Doug Wise – Presbyterian Senior Living
Panelist: Kelly Myers – Sunrise Senior LIving
Sales Strategy and Management