When presented with three companies that all look and sound exactly the same, which one does the consumer go with? The answer is the cheapest. No one in the Senior Care industry wants to position themselves as the lowest cost option – we all want the premium price for the premium service.
Join this session to learn why differentiation is your most important factor when closing deals. If you feel that your close rate could be higher, don’t fret - there's a huge opportunity! In the session author and speaker, Eric Keiles, provides a high-energy journey through the steps necessary to arm your sales and marketing teams with the stories that make prospects say, “These are absolutely the guys to do business with!”
You’ll learn the technique called “Edgecrafting” that will help your teams elevate your boring sales pitches to remarkable storytelling and arm your marketing folks with the messaging they need to drive even more leads. Then we’ll bring it all together in a messaging package that will completely transform your go-to-market message and help your sales team drive close rate up!
Learning Objectives:
Understanding the pains and problems of your prospects
Developing “remarkables” based on those pains and differentiating your company from all of the others
How to breathe those stories into your sales and marketing story and develop headlines to emotionally connect with buyers
Creating offers of content to validate your story and drive engagement
Why nurturing a lead can drive close rate up
How leaning into CRM’s and marketing automation can drive results too
