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Monday, Oct 24
9:00 AM – 9:45 AM

Birds of Feather (Provider Only)
Location: Grand Ballroom 1
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Monday, Oct 24
10:00 AM – 10:45 AM

A Data-Driven Strategic Roadmap for Post-Acute Conversions
Location: Del Fuego
Speaker: Samantha Prinster – M4 Consulting
Post Acute
Monday, Oct 24
1:30 PM – 2:15 PM

Starting your Post-Acute Consumer Marketing Machine
Location: Del Fuego
Speaker: Jennifer Hines
Post Acute
Monday, Oct 24
3:15 PM – 4:15 PM

(Learning Lab) 100% Cross Selling Across Business Lines: Creating Teams that Remember, Refer, and Get Results!
Location: La Sirena 1&2
Speaker: Mitzi Kent, RN, BSN – Barlow McCarthy
Post Acute
Monday, Oct 24
3:15 PM – 4:15 PM

(Learning Lab) The 5 Most Dangerous Assumptions in Marketing to Seniors
Location: Del Fuego
Speaker: Paul Schrimpf – Prophet
Post Acute
Monday, Oct 24
4:30 PM – 5:30 PM

Disrupt the Status Quo: Marketing and Sales Strategy to Drive Revenue and Resident Satisfaction
Location: Estancia Ballroom
Speaker: Leslie Talbot – Corporate Visions
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Tuesday, Oct 25
8:30 AM – 9:30 AM

Leveraging Triggers, Tickles, and Timing to Engage and Connect with Your Customer's ‘Why'
Location: La Estancia
Keynote Speaker: Grant Simmons
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Tuesday, Oct 25
11:00 AM – 1:00 PM

(Provider Only Workshop) Revolutionize and Optimize Your Patient Acquisition Strategy Using Key Insights from the Data You (Probably) Already Have
Location: Del Fuego
Speaker: Jenny Bristow – Hedy&Hopp
Post Acute
Tuesday, Oct 25
2:30 PM – 3:15 PM

Stop Seepage: “Keepage” Strategies That Get Results
Location: Del Fuego
Speaker: Kristin Jacobson – Johnson Memorial Health Services
Speaker: Peggy Scoggins – Adept Selling
Post Acute
Tuesday, Oct 25
4:15 PM – 5:00 PM

(Industry Case Study) Understanding the Changing Buyer's Journey — Marketing & Sales Perspectives
Location: Del Mar 2
Moderator: Evan Friedkin – Roobrik
Panelist: Michelle Anderson – Thrive Senior Living
Panelist: Heidi LaVanway – Discovery Senior Living
Panelist: Candice Marcks – The Springs Living
Panelist: Mike Thompson – Brightview Senior Living
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Tuesday, Oct 25
4:15 PM – 5:00 PM

Measuring What Really Matters: Evaluating Skilled Nursing/ Post-Acute Care Marketing ROI, Data Trends, Benchmarks, KPIs, OKRs
Location: Del Fuego
Speaker: Ben Waxman – Tessellati LLC
Post Acute
Wednesday, Oct 26
8:00 AM – 9:00 AM

SMASH Session Wrap- Up and Take-Home Action Plans
Location: La Estancia
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Wednesday, Oct 26
10:45 AM – 11:30 AM

Post-Acute Sales & Marketing Thought Leadership Panel
Location: La Sirena 3&4
Moderator: Heather TerHark – Vivage
Panelist: Ana Pico – HMG Healthcare
Panelist: Charles Ross – Transitional Care Management
Panelist: Shonia Russelle
Post Acute
Wednesday, Oct 26
11:45 AM – 12:30 PM

“Getting to Yes Faster” – The Art of the Possible
Location: Del Fuego
Speaker: Tom McClelland – Cardon & Associates
Speaker: Laura Litke – Cardon & Associates
Post Acute