If the pandemic has taught us anything, it’s that the status quo from “before” of professional referral focus only will no longer fly in the age of consumer engagement. Hear first-hand from an industry veteran about how to get a consumer marketing focus with a small marketing department. She’ll cover what was the strategy behind the decisions in using digital channels, social media website re-design, Google my Page, CRM, Video Tours, QR codes, and who is needed, and the training involved.
Learning Objectives:
How to look at your current marketing and evaluate consumer facing changes needed
What channels are most important
What type of team members, ramp up, outside collaborators, and training are needed to be successful
