Today’s senior living and post-acute organizations continue to depend on the right referrals to grow their business—but merely having a field team no longer ensures referral success. With the growth of multi-business line organizations, that include housing to care, the need to get your teams working like a Swiss Watch in terms of internal referrals, is the only way to gain referral lift. Organizations have to train their teams to to reach more patients by partnering within their business lines and cross selling. This interactive session will help sales representatives and sales leaders raise the bar in process, developing team skills and messaging as they learn to cross sell successfully and create cross-selling strategies for success.
In this session, you’ll learn:
Learning Objectives:
How to create processes and messaging that get the entire organizational team working on all cylinders to refer across business unit
How to implement critical techniques for identifying and then cross-selling the right product to the right patient at the right time—and ultimately grow referrals
How to use sales skills to build commitments with the myriad of internal referral partners and expertly leverage those relationships
