Marketing initiatives that both raise awareness (brand promotion) and drive conversions (patient acquisition) require tracking systems and processes. Within the Skilled Nursing and Acute Care environment, service lines do not often receive the same level of attention as other service lines.
Attendees of this session will value the overview of both methodologies and processes for tracking (systems and platforms) and the data that matters (trends and benchmarks).
Using the patient journey for Acute Care we will identify how the data available to us can inform marketing initiatives and point to campaign adjustments that improve brand awareness and conversion rates.
Learning Objectives:
Understand how the patient journey to Skilled Nursing/Acute Care services informs marketing tracking initiatives
Review relevant data trends and tracking systems (teams, tools, processes)
Clarify what is worth measuring
Review budget considerations for marketing initiatives focused on customer acquisition vs. brand awareness
