*Participants are encouraged to bring laptops or ipads when attending this workshop.
Implementing a data-first approach within your organization can be a tricky proposition—especially if you lack confidence in the data you’re collecting. This workshop will show you how to create a top-line roadmap to get lift from your marketing results—complete with methodology and milestones—to ensure a successful transition from relying on your gut to trusting actual data.
You’ll leave this session prepared to start collecting meaningful data and insights that will successfully power your patient acquisition strategy.
Learning Objectives:
How to leverage existing data to fuel new patient acquisition efforts
How to tell the difference between data and insights—and leverage them both
How to get your full team to commit to putting data first in strategy and execution
Which tools healthcare providers are relying on across the country to track their marketing campaigns—including the cost and what data they provide
How to visualize the entire patient journey online—understanding what areas you need to improve and what data you need to capture along the way
How to stay HIPAA compliant in you marketing data collection
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