Post-acute organizations are feeling the sting of limited access to physicians and hospitals which is reducing the number of referrals they once had funneling into their communities. Now more than ever, it is imperative that post-acute leaders take advantage of digital resources to create a strategic roadmap for long-term growth. Whether you are looking to increase referrals or optimize your current lead database, you need a way to stand out among competitors. Throughout this session, you will learn how to create a data-driven strategic roadmap for your marketing strategies that will establish you as a leading expert in your industry and promote a trusting relationship with your prospective residents.
Learning Objectives:
How to leverage data to create a strategic referral roadmap
How to digitally position your organization to capture leads first
How to create a seamless experience from online to your front door
Strategies to nurture leads into a sales conversion
