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Monday, Oct 24
9:00 AM – 9:45 AM

Birds of Feather (Provider Only)
Location: Grand Ballroom 1
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Monday, Oct 24
10:00 AM – 10:45 AM

(Industry Case Study) Small Budget Strategies: How to Optimize a Digital Marketing Budget for Qualified Lead Generation
Location: Del Mar 2
Speaker: Crystal Craig – Eldermark Sales CRM, Marketing Automation and Digital Marketing Division
Speaker: Stefanie Fenton – Mount Angel Towers
Speaker: Allison Latta – Eldermark
Digital Marketing
Monday, Oct 24
11:00 AM – 11:45 AM

Integrated Digital Marketing, Putting it All Together in a Strange New World
Location: La Cascada 2&3
Speaker: Amanda Farley – Aimclear
Digital Marketing
Monday, Oct 24
3:15 PM – 4:15 PM

Digital Marketing Refresh and 2023 Planning
Location: La Cascada 2&3
Speaker: Kent Lewis – Anvil/Deksia
Digital Marketing
Monday, Oct 24
3:15 PM – 4:15 PM

(Industry Case Study) Speed to Lead: 3 Must-Know Strategies to Improve Your Response Time & Capture More Leads
Location: Del Mar 2
Moderator: Kelly Keefe – Serviam Care Network
Panelist: Denise Manifold – Brightview Senior Living
Panelist: Mike Thompson – Brightview Senior Living
Panelist: Cassie Tweten – Arrow Senior Living
Panelist: Hollie Walker – Arrow Senior Living
Digital Marketing
Monday, Oct 24
4:30 PM – 5:30 PM

Disrupt the Status Quo: Marketing and Sales Strategy to Drive Revenue and Resident Satisfaction
Location: Estancia Ballroom
Speaker: Leslie Talbot – Corporate Visions
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Tuesday, Oct 25
8:30 AM – 9:30 AM

Leveraging Triggers, Tickles, and Timing to Engage and Connect with Your Customer's ‘Why'
Location: La Estancia
Keynote Speaker: Grant Simmons
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Tuesday, Oct 25
9:45 AM – 10:30 AM

ED Talks: Digital Marketing Strategy
Location: La Sirena 1&2
Speaker: Jonathan Hurst-Sneh
Speaker: Joe Van Kampen
Speaker: Dan Gemp – Dreamscape Marketing
Speaker: Mark Ham – G5+LL, A RealPage Company
Speaker: Jackie Pfriender
Digital Marketing
Tuesday, Oct 25
9:45 AM – 10:30 AM

ED Talks: Engagement & Differentiation
Location: La Cascada 2&3
Speaker: Doug Wilcox
Speaker: Maureen Longoria
Speaker: Ben Rao
Speaker: Lacy Jungman – OneDay
Speaker: Dallas Shipp
Speaker: Donnie Funderrud
Marketing Strategy and Management
Digital Marketing
Tuesday, Oct 25
9:45 AM – 10:30 AM

ED Talks: Lead Generation & Conversion
Location: La Sirena 3&4
Speaker: Holly Rehbock
Speaker: Glenn Hadley – Dreamscape Marketing
Speaker: Tripp Higgins
Speaker: Ashley Alpert
Speaker: Vanessa Ruiz
Speaker: Marc Cherabie
Marketing Strategy and Management
Digital Marketing
Tuesday, Oct 25
11:00 AM – 1:00 PM

(Provider Only Workshop) Digital Marketing Deep-Dive Workshop: 20 Steps to a More Effective Online Presence for 2023
Location: La Sirena 3&4
Speaker: Kent Lewis – Anvil/Deksia
Digital Marketing
Tuesday, Oct 25
2:30 PM – 3:15 PM

Content Deep Dive: How to Audit, Improve, and Create Content
Location: La Sirena 3&4
Speaker: Ashley Segura – TopHatRank.com
Digital Marketing
Tuesday, Oct 25
2:30 PM – 3:15 PM

Kick Start Your Local SEO Strategy: Increase Your Visibility in Local Searches and Connect with Your Consumers
Location: La Cascada 2&3
Speaker: Greg Gifford – SearchLab
Digital Marketing
Tuesday, Oct 25
4:15 PM – 5:00 PM

(Industry Case Study) Understanding the Changing Buyer's Journey — Marketing & Sales Perspectives
Location: Del Mar 2
Moderator: Evan Friedkin – Roobrik
Panelist: Michelle Anderson – Thrive Senior Living
Panelist: Heidi LaVanway – Discovery Senior Living
Panelist: Candice Marcks – The Springs Living
Panelist: Mike Thompson – Brightview Senior Living
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Tuesday, Oct 25
4:15 PM – 5:00 PM

Social Media Strategy: Stop Marketing and Start Building Social Capital
Location: La Cascada 2&3
Speaker: Aaron Templer – Three Over Four
Digital Marketing
Wednesday, Oct 26
8:00 AM – 9:00 AM

SMASH Session Wrap- Up and Take-Home Action Plans
Location: La Estancia
Sales Strategy and Management
Marketing Strategy and Management
Post Acute
Digital Marketing
Wednesday, Oct 26
9:15 AM – 10:00 AM

(Industry Case Study) Next-Level Personalization Through Marketing Automation
Location: Del Mar 2
Speaker: Kevin Wilhelm – Click: Transform Your Business Through Digital Marketing
Digital Marketing
Wednesday, Oct 26
9:15 AM – 10:00 AM

Whole Human Storytelling: Video Marketing Strategies for Your Team that Sell
Location: Del Fuego
Speaker: Sean Tracey – Sean Tracey Associates
Marketing Strategy and Management
Digital Marketing