Marketers have long had their hands on the levers of social media and have biased consumers into a way of thinking about online social constructs that—according to research—actually stands in contrast to the way social networks generate value. This forward-thinking session provides a new approach to social media strategy that involves cultivating your social capital. It reinforces the concept that social capital should be viewed as one of your more invaluable assets—helping move you toward achieving your business goals as it serves to complement many of the steps in your marketing strategy.
Learning Objectives:
How to build social capital—not with better marketing skills, but with stronger leadership acumen.
How this new strategy to social media opens new avenues for marketing leaders to hone their social capital skills in both digital and in-person settings.
The pitfalls of the tactics-focused, channel-thinking social media marketing approach and the questionable data upon which many of their decisions are based.
