Using a Targeted Media Campaign to Prevent Opioid Misuse

Thursday, April 21, 2022

9:45 AM – 11:00 AM ET

Location: A412

Presenter(s)

Katherine Cooper, MPH

Project Manager
Unified Partnerships | A Wholly Owned Subsidiary of iHeartMedia, Inc
Atlanta, Georgia
Malinda C. Gowin, MPH

Data Analyst
Georgia Department of Behavioral Health and Developmental Disabilities
Atlanta, Georgia
Brian K. Le, MPH

Program Manager, Department of Medicine | Quality Team
UCLA Health
Decatur, Georgia

Moderator(s)

LeShaundra Cordier, MPH, CHES

Director, Communications Strategy
Brunet-García
Tucker, Georgia

Media is an important tool when addressing substance misuse. During this session, presenters will discuss how the State Opioid Response has been able to utilize media to raise awareness of the opioid epidemic and educate Georgians on how to prevent opioid misuse. They will cover the planning process to develop the State Opioid Response Prevention Campaign, the different media avenues that were utilized in the implementation of the campaign, and the outcomes and evaluation of the media campaign. Presenters also will provide information on how participants can develop their own media campaign including: (1) the steps to develop a media campaign, (2) best practices using media, and (3) how to evaluate a media campaign. Various resources to support the planning and development of a media campaigns for behavioral health will be provided.

Learning Objectives:

Describe the benefits of using media when preventing substance misuse and/or other behavioral health issues
Outline the basic steps to developing and implementing a strategic media campaign
Describe the best practices of creating, implementing, and evaluating a data-based, strategic media campaign