Transforming: Services

Welcome to Today's Library: Evolving Programming to Meet Today’s Needs

Saturday, June 25, 2022

9:00am – 10:00am

Location: Washington Convention Center, 145A

As customer needs and access changed, these library systems reimagined services to reflect the new customer experience. Employee-driven digital content teams identified what worked and what didn’t, guiding programming staff through the transition from traditional to virtual program delivery. New, innovative hybrid programs allowed staff to work together in new ways to reach our various audiences. Marketing teams restructured social media use to focus on content promotion, more than tripling customer engagement. Panelists will share outcomes from the past year that transformed library services and organizational structure – such as pioneering discoverable programs in the public catalog with business partner SirsiDynix, creating new departments dedicated to ensuring a seamless customer experience, reimagining marketing strategies to maximize engagement with existing and new library users, and bridging the digital divide through unique digital literacy programs and maximizing the use of technology.

Learning Objectives:

Identify ways to create and implement a programming framework regardless of staffing structure.
Create a digital content plan for any size budget, considering possible equipment, contracts, and platforms.
Deliver digital content in a way that drives community engagement.

Main Contact(s)

Kelly Sitzman

Director of Communications & Employee Development
Pioneer Library System

Speaker(s)

Kelly Sitzman

Director of Communications & Employee Development
Pioneer Library System
Ashley Welke

Director of Community Engagement & Learning
Pioneer Library System
Michele Gorman

Assistant Director of Public Services
Fort Worth Public Library
TD

Theresa R. Davis

Communications Manager
Fort Worth of Public Library
Chantez Neymoss, MLS

Interim Chief Strategy and Innovation Officer
Charlotte Mecklenburg Library