217: Buzz Session: Cash-Based Services

Friday, November 4, 2022

4:00 PM – 5:30 PM MDT

Location: Red Rock 2-3

Earns 0 CEUs/0 Contact Hours CEU/CCU's

Moderator(s)

Jarod B. Carter, PT, DPT, MTC

Owner
DrJarodCarter.com
Austin, TX

Handouts

Co-Speaker(s)

Elliot Cleveland, PT, DPT

Founder
Marching Health
Easley, SC
Kim J. Rosendahl, PT, MPT, Cert MDT

Rehab Director/Owner
RehabAuthority
Thief River Falls, MN

The goal of this buzz session is to spark conversation and answer the questions of anyone looking to add cash-based services to their practice, transition partially or fully out-of-network, start a cash-based practice from scratch, or provide non-traditional cash-based courses/services online (beyond just telehealth). Even if you want to remain fully in-network, you’ll learn how to increase your private-pay revenue. And if you do want to drop low paying contracts, you’ll learn some vital strategies for doing so successfully and increasing profits along the way.

Learning Objectives:

Upon completion of this course, you will be able to

Identify at least 3 different types of cash-based services that have successfully been added to PT practices, aside from traditional skilled therapy on a cash-pay basis.
Understand the keys to marketing cash-based services successfully, and the vital ways your marketing may need to shift if you are currently an in-network practice.
Explain the lowest-risk approach to dropping low-paying insurance contracts, so that you maintain patient volumes and increase your profits along the way.
List at least 3 strategies you can immediately implement to start increasing your practice's private-pay revenue, regardless of the type of practice you currently have (cash-based, hybrid, or fully in-network).