Historically, practices relied on physician referrals. Practices implementing direct-to-consumer marketing have grown, yet most still miss an untapped opportunity.
The 5 Stages of Awareness, defined by Eugene Schwartz, help owners generate consistent demand for their services. Most PTs today only capture demand from people who already know them. While this group makes up the lowest hanging fruit, it excludes many potential patients: Those who could benefit from PT but don’t know it.
Practices looking to generate consistent patient visits can achieve greater success by marketing across all five stages of awareness. Join to learn proven strategies for increasing patient demand.
Learning Objectives:
Upon completion of this course, you will be able to
Identify gaps in your private practice marketing strategy by evaluating which stages of awareness you are effectively reaching.
Develop or revise your marketing campaigns to target all stages of awareness and improve practice growth.
Define growth metrics to measure the effectiveness of your marketing strategy across all stages of awareness.
