In a changing health care industry, behavioral and primary healthcare will no longer operate independently. Bidirectional integrated care is the new benchmark for meeting patient’s needs and organizations that embrace this new model will need to reintroduce themselves to a new population of patients with a new approach to marketing and branding to transition from a community-based behavioral health center to a viable medical facility. Find out how to create a cohesive marketing strategy and branding message that will benefit the long-term success of your organization.
Learning Objectives:
Describe the benefits of a comprehensive marketing and branding campaign to enhance your organization’s evolution toward integrated care.
Identify the challenges of reinventing your marketing and branding strategy and apply the lessons learned from an organization’s journey through the transformation.
Identify your target audiences and develop a plan to create a marketing and branding strategy that reflects your organization’s identity as an integrated health care facility.
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