Abstract: The Lee County Mosquito Control District (LCMCD) in Southwest Florida uses an array of methods to maximize public outreach to residents and visitors of our subtropical paradise, yet prolific mosquito factory that is Lee County, Florida. School-based education programs, digital media campaigns, social media, news media interviews, District tours, weekend outreach events, and traditional billboard campaigns are tools regularly used by the District to inform, educate, and empower the public. With Lee County’s booming population growth and year-round tourist industry, more and more people are residing or visiting the area and may have little understanding of the scope and operational tempo of mosquito control in Southwest Florida. A multi-faceted approach to outreach is essential to ensure that as many people as possible learn the importance of protecting public health in our community and hear LCMCD’s story. This presentation will cover the various aspects of the District's approach to public relations and efforts made to educate the public about mosquito control.
