Using Your Learning Data to Drive Member Engagement & Revenue

Learning is critical to member engagement. Whether it’s through event sessions, courses, or online content, providing your members with unique opportunities to learn is a key to boosting retention and building member loyalty. Your LMS is no longer just transactions and transcripts - it’s packed full of valuable data – trends, topics, affinity, sentiment, and more -- that you can leverage to improve performance across the association. During this session, you’ll learn how to analyze your learning content, combined with member profile and activity data, to make key decisions that can improve learning programs, but also build engagement and enhance member experience.