The New Marketing Landscape: Talking Top Marketing Priorities for 2023

Moderator(s)

• 

  Jamison Gosselin

  Principal
  Jamison Marketing LLC

  Handouts

Panelist(s)

• 

  Mary Jane Fitts

  Senior Vice President of Marketing
  Greystone
• 

  Jodie Roberts

  Marketing Director
  Senior Services of America
• 

  Amanda Warren

  Vice President of Marketing
  Merrill Gardens

Opportunities for the senior living business are all around us as we prepare marketing plans for 2023. After deftly navigating marketing programs through a pandemic and then a period of pent up demand, marketers in the senior living space now must navigate changing consumer demands, demographic tailwinds and economic headwinds.

Hear some thoughts and insights from peer marketing leaders in the space about how they are thinking about resources, technology and strategies to drive growth and squeeze more value out of every dollar.

In this facilitated Town Hall style conversation, you’ll take away some insights to help your business. We cover:

Sponsored by:

Learning Objectives:

• Top of mind industry and economic factors influencing budgets
• New test pilots
• Strategies to target and convert better leads
• Consumer Marketing Tactics to Borrow from Other Industries