Lead Instructor and Founder GP Bakeschool Sudbury, ON, Canada
Description: Stop being a slave to the algorithm. Social media is a great way market your business, but it is also very time consuming, incredibly siloed and increasingly unreliable.
In this workshop, you will use interactive exercises to learn practical skills to build a media list, cultivate relationships with journalist and broadcasters, create a press kit, and ultimately generate free media. We will also explore what to do *after* you earn coverage to amplify your exposure.
Increase you brand recognition, bolster credibility and generate sales with media strategies from a PR pro turned internationally recognized cake artist and instructor, Justine Martin.
Classroom Engagement: Group brainstorming Interactive print workbook: - Hard copy media materials (samples & templates) - Individual exercises w/ feedback Question period After the class: - 30-day access to private Facebook group - Electronic copy of workbook, slide deck and media materials
.jpg "Justine T. Martin photo")