Senior Vice President - Research
Category Partners, LLC
Idaho Falls, ID, United States
Cara Ammon is the Senior Vice President of Category Partners, LLC; a retail sector, business insights company founded in 2008, which specializes in driving growth by executing consumer and market research, data analytics and technology solutions. Prior to joining Category Partners, spent nearly two decades leading research efforts for Beacon Research Solutions and Nielsen's Perishables Group.
Cara has worked with a "who's who" of perishables clients, centered on understanding consumers and the retail channel and delivering strategic recommendations to help companies increase sales. She has conducted hundreds of consumer-research projects, ranging from large-scale, custom projects to multi-organizational projects to quick-turn, single-question surveys. More specifically, Ammon's consumer experience also includes focus groups; syndicated research; in-store testing; loyalty-card data analysis and promotion/pricing analysis.
An Indiana native and Indiana University graduate, Cara lives in Chicago, with her husband and their energetic dogs. Cara is a big fan of live music, and you can catch her at venues and festivals enjoying concerts, whenever possible. Cara's passion is for travel; from trekking through the mountains of Burma to driving dune-buggies on the Namib Dessert and boating the Okavango River in Botswana. If you need a restaurant recommendation in Istanbul, she's your woman.
Disclosure information not submitted.
Monday, September 19, 2022
8:30 AM – 9:30 AM PT
Tuesday, September 20, 2022
10:15 AM – 10:40 AM PT