Senior Director of Insights & Market Research
Dawn Foods Global
Jackson, MI, United States
Sarah Hickey is the senior director of insights and marketing strategy for Dawn Foods North America. With more than 18 years of experience in the food industry, Sarah skillfully uses customer and consumer insights to deliver strategic marketing programs for Dawn and growth opportunities for its customers.
She has built her career in the food industry, spending more than eight years at Tyson Foods elevating iconic brands such as Jimmy Dean, Ball Park and Sara Lee. While at Tyson, she drove creative strategy development and fostered new brands through applied innovation techniques.
Showing a passion for research throughout her professional life, she launched her career at Procter & Gamble, enhancing consumer understanding for global hair colors.
Sarah received her bachelor's degree from Michigan State University and her MBA from the University of Georgia.
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Saturday, September 17, 2022
1:30 PM – 2:30 PM PT
Tuesday, September 20, 2022
9:45 AM – 10:45 AM PT