Senior Director of Insights & Market Research Dawn Foods Global Jackson, MI, United States
Description: Consumer preferences are evolving fast, and it is more critical than ever before that bakers have the right resources to stay ahead of these changes. At Dawn, we partner with our customers to inspire their bakery success every day. Our research and insights into the consumer trends landscape help bakers make more informed business decisions and better meet demands in the marketplace. The Dawn Foods Insights & Market Research team recently collected data across dozens of syndicated sources, conducted proprietary research and observed customers and consumers firsthand across various channels and regions globally. Based on this approach, Dawn identified the major shifts in consumer behavior that every baker should know to keep their business growing in the future.
In this educational, seminar session, Sarah Hickey, Senior Director of Insights at Dawn Foods, will share the latest research and insights from Dawn’s new global trends report – including the future of health and wellness foods and the lasting impacts of COVID-19 – and provide concrete tips to educate and inspire in these growing areas.
Classroom Engagement: N/A, but Dawn would like to present this session during two different times while at the event.
