SA270 - Intentional Discounting in the ER: WTH?!

Tuesday, February 21, 2023

5:35 PM – 6:25 PM

Location: Mandalay Bay B, Level 2

Earn 1 CE Hours

Presenter(s)

Tannetje’ Crocker, DVM (she/her/hers)

ER Veterinarian
Veterinary Emergency Group

Moderator(s)

Amy Mason, DVM

Owner
Guffey, CO, United States

Often in the ER we find finances to be a source of stress and conflict when dealing with pet owners. What if there was a way to use discounting intentionally to help pets, and establish trust with pet owners? Using a case based approach, we will discuss how and when to discount in the ER to provide a better experience for your team and the clients.

Learning Objectives:

Participants will be able to define intentional discounting.
Participants will learn the benefits and value of intentional discounting as a tool in the ER.
Participants will understand the importance of case choice and clear communication when they use intentional discounting in the ER.