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Practice Manager

Veterinary Student

Veterinary Technician

Veterinary Technician
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Practice Management

PM39P - Marketing & Communicating Your Differentiators

Monday, February 20, 2023

3:00 PM – 3:50 PM

Location: Breakers K, Level 2

Earn 1 CE Hours

Practice Manager

Co-Presenter(s)

Michael D. Hargrove, DVM, MBA, CVA (he/him/his)

Valuation Analyst
Summit Veterinary Advisors
Duluth, MN, United States

Handouts
Robert Sanchez

CEO
DIGITAL EMPATHY
Oceanside, California, United States

Moderator(s)

HS

Heather Schroeder, MBA, CVT

Veterinary Technician
BANFIELD PET HOSPITAL
Phoenix, AZ, United States

In this session, learn how to improve your marketing and communication to differentiate your practice from the competition.

Learning Objectives:

Define marketing and communication strategies
Utilize data to target key stakeholders and clients to increase marketing presence
Understand what makes your clinic unique and how to showcase that to perspective clients