Owner Family Pet Hospital, LLC Platteville, WI, United States
Millennials are poised to be the dominant pet parent segment (in some locales they already are). And they expect an on-demand, self-serve customer experience that's facilitated by technology in virtually every aspect of their lives--especially when it comes to their health and wellness, and that of their pets. In this session we'll look some of the fundamental ways millennials' technology DNA differs from previous generations when it comes to healthcare; emerging technologies that can transform how you interact with millennial pet owners; and how millennials technology preference will influence the generations that preceded them--and those yet to come.
Learning Objectives:
Describe ways in which the current generation of pet owners differs from previous generations
Match 5 new apps/tools to the needs of this generation of pet owners
Identify 3 current practices at your hospital that may need updating to resonate with current pet owners
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