If your practice is struggling to attract top talent, you need to enhance your digital presence! Digital channels are now the primary way that people of all ages, incomes, and demographics find information and services to support their daily lives. Staff, as well as clients, will form their first impression of your practice based on your website, social media, and online profiles. These communication channels also play a substantial role throughout those relationships. We’ll present evidence and case studies showing the tremendous opportunities for veterinary practices, and dive into specific strategies that effectively attract, engage, and help to retain clients and staff while significantly improving customer service.
Learning Objectives:
Describe how online visibility and reputation are crucial to recruitment, retention and growth
Discover how today’s job seekers and pet owners use the web to check out your practice
Demonstrate why digital media is a critical part of the customer experience today
Create ongoing relationships with your team and clients using social media, reviews and your website
Discuss evidence and case studies supporting effective digital programs
