COVETRUS
Portland, ME, United States
Mary Heather Parch
Vice President, Marketing
Mary Heather Parch is the Vice President of Marketing for Covetrus' North America Division. In this role she has responsibility for marketing to practices about the full breadth of products and services Covetrus offers to the market. Together with her team she produces market insights, campaigns across digital and traditional channels and produces events to bring Covetrus' products and services to life for customers while driving engagement with employees. Prior to joining Covetrus in 2021, Mary Heather served as the Senior Vice President of Marketing for the Medical-Surgical division of McKesson. In this role, she guided the team’s efforts to understand customers’ needs across all segments, articulate the brand promise, and produce campaigns, events, and communications. Before taking this position, at McKesson Mary Heather led the communications and marketing programs functions as well as roles setting segment strategy, obtaining customer insights, and delivering campaigns targeted to the Extended Care markets.
Mary Heather previously worked in the financial services industry holding marketing leadership roles at Genworth Financial and Capital One. In these roles, she led teams with responsibility for creative development, campaign production, refining analytics and marketing strategies to generate more efficient sales leads, as well as managing supply chain relationships.
She is a native of the Midwest from the Chicago area. Mary Heather spends her free time riding horses and traveling whenever she can. She is a graduate of the University of Notre Dame and lives in Richmond, Virginia.
Disclosure information not submitted.
Monday, February 20, 2023
6:30 AM – 7:30 AM
