This session will highlight leveraging the PAWs method when considering best prescribing options for our patients and pet owner and highlight veterinarian vs. pet owner perceptions regarding cost and willingness to pay.
Learning Objectives:
Leveraging PAWs (Pillability, Adherence to Medication, and Wants a Solution Now) into pet owner conversation to prescribe best solution
Understanding the difference in DVM vs. owner perceptions and insights with regard to cost vs. value of injectable solutions and services
Exploring pricing options (margin vs. mark up) with injectables using Convenia Pricing Calculator Tool
