Sr Sales Enablement Manager PetDesk Tallahassee, FL, United States
What do new players in the veterinary care space like Walmart, Petco, and Lowes mean for vet med professionals? Many local clinics assume the answer is: “not a lot.” But as Big Box retailers enter the veterinary care space, there is an increasing trend for pet owners to perceive vet care as a commodity. Clients expect commodities to be cheap and interchangeable; everything pet care shouldn’t be.
Learning Objectives:
What “commodification” means for service providers and examples of what it looks like in the vet med space
How clinics can thrive despite Big Box retailers offering veterinary care
Why and how clinics should expand the share of care they provide
Creating a different expectation of what care is in the era of Internet searching
What factors contribute to cultivating a clientele that perceives care as a priority for their pet’s health and well-being, and not as a commodity
