PM42 - Top Tips to Talk to Your Clients About Money

Sunday, February 19, 2023

4:00 PM – 4:50 PM

Location: Breakers H, Level 2

Earn 1 CE Hours

Presenter(s)

Louise Dunn, CEO, OWNER

Owner, CEO
Snowgoose Veterinary Management Consulting
Winston Salem, NC, United States

Handouts

Moderator(s)

Stephanie Mckennon, BS, CVPM

Practice Manager
Pet Medical Center of Pasco
Pasco, WA, United States

We have all been there - that uncomfortable conversation with a client about the cost of their pet's medical care. Sometimes the conversation goes ok; other times, well, we have all been accused of being in it for the money by an upset client. Is there any way to prevent "the money talk" from spiraling into nasty accusations that leave you feeling frustrated and upset, and do nothing to help the client-vet relationship? Give your team the tools to talk to your clients about money that gets a five-star satisfaction rating by clients.

Learning Objectives:

Explore the implication of pricing decisions
Strengthen your understanding of client perceptions of pricing
Create a strategic pricing action plan to be proactive instead of reactive
Empower the client during the money talk
Help your team understand the value (and cost) of what they do