APA is launching a new communications campaign targeting local elected officials about the value planners bring to their decision making. The campaign messaging was borne from extensive research conducted by APA. In this Learning Lab you’ll hear the topline research findings – including the perception of planners from local elected officials – and workshop how you can embrace the new campaign’s messaging posture in your professional communication.
NPC Peer Reviewers assigned this presentation a learning level of Advanced. For more on learning-level descriptions, visit our General Information Page.
Learning Objectives:
Understand local and state elected officials’ perception of planners.
Explore effective methods to deepen effective elected and appointed leaders' appreciation and understanding of the value of planners.
Apply proven messages and strategies for use when working with elected officials.
