Do you ever feel like you are on your community's version of Shark Tank trying to "make a pitch" for multifamily housing, reducing parking requirements, or other contentious planning topics? Learn how to persuade even the toughest audience.
This quick presentation explores different strategies for "repositioning" the most challenging planning-related topics to better reach your target audience (and maybe make a fewer people angry in the process). This short and humorous presentation answers three major questions for each topic: What are planners trying to achieve? What does the public hear? And how do we rebrand?
NPC Peer Reviewers assigned this presentation a learning level of Foundational. For more on learning-level descriptions, visit our General Information Page.
Learning Objectives:
Discuss the common negative perceptions of major planning concepts and how to challenge them by getting to the root source of concern.
Highlight the various factors that affect each topic (e.g. community size, geographic context, and zoning or planning history).
Describe potential strategies for educating the public about and minimizing negative perceptions of major planning concepts.
