724EH - Optical Merchandising Secrets from the Masters

Friday, March 3, 2023

12:30 PM – 1:30 PM EST

Location: Georgia World Congress Center, NAO CE Lounge - EH

CE Hours: 1

AUDIENCE: AHP

IN-PERSON COURSE ACCREDITATIONS: ABO S23R004 ; AZ OPT ; FL OPT 20-965612 ; GA OPT GBDO-23-003 ; KY OPHTH ; NC OPT MGMT NCM-2023-013 ; NV OPT ; SC OPT 20-965612 ; TN OPT

Bill Gerber

Lecturer(s)

Bill J. Gerber, BA, ABOC, NCLE, COPE

Founder + CEO
Omg! Optical Marketing Group / Contentlinq
Solana Beach , California, United States

Disclosure(s): No relevant disclosure to display

Disclosure(s):

Bill Gerber: No relevant disclosure to display

Why do some practices thrive while others languish? Mastery is the key! Learn in this high-energy course what the masters do and how to implement a proven system that will make the buying experience fun, rewarding, and dynamic for both the patient and the professional. This course will help optical retailers create an environment that will lead to patients happily buying a wide variety of visual solutions and accessories.

Learning Objectives:

Upon conclusion of this activity, attendees will be able to:

Identify the difference between effective and non-effective optical merchandising practices
Explain how merchandising best practices when implemented can have a positive impact on patient and staff satisfaction which translates to sales
Convey best merchandising practices from other industries that have proven effective and apply them to the optical industry
Understand the actions needed to create a winning practice improvement plan