418 - Facilitated Learning Lab - Level Up Your Eyecare Brand

Saturday, March 4, 2023

10:00 AM – 12:00 PM EST

Location: Georgia World Congress Center, 408

CE Hours: 2

AUDIENCE: OD, AHP

IN-PERSON COURSE ACCREDITATIONS: COPE 81280-PM ; FL ODCEB 20-962402 ; IL OD ; TX ODCEB 20-962402 ; ABO S23N013 ; AOA PARA PM-0098-22 ; AZ OPT ; FL OPT 20-973980 ; GA OPT GBDO-23-003 ; KY OPHTH ; NC OPT MGMT NCM-2023-019 ; NV OPT ; SC OPT 20-973980 ; TN OPT

Darryl Glover, OD; Jennifer Lyerly, OD

Lecturer(s)

Darryl Glover, OD

CEO
Defocus Media
Durham, North Carolina, United States

Disclosure(s): No relevant disclosure to display

Co-Lecturer(s)

Jennifer Lyerly, OD

Optometrist
TrueVision Eye Care
Raleigh, North Carolina, United States

Disclosure(s): No relevant disclosure to display

Disclosure(s):

Darryl Glover, OD: No relevant disclosure to display

Jennifer Lyerly, OD: No relevant disclosure to display

During this facilitated learning lab, eyecare professionals will work in small groups to innovate and craft effective brand identities and strategies for growing their practice and/or professional network.
Learning Objectives:
Upon conclusion of this activity, attendees will be able to:
Understand the value of branding and create an effective brand identity
Explore how to communicate your brand through logos, names, and colors
Create an effective social media strategy through the use of social media platforms
Discover the top trends for social media posting to improve engagement and reach
Understand the role of paid social media marketing and how to measure return on investment
Be aware of the technology and features of various social media tools