402 - Cost vs. Value: Why People Buy

Wednesday, March 1, 2023

4:00 PM – 5:00 PM EST

Location: Georgia World Congress Center, 404/405

CE Hours: 1

AUDIENCE: OD, AHP

IN-PERSON COURSE ACCREDITATIONS: COPE 81243-PM ; FL ODCEB 20-961526 ; IL OD ; TX ODCEB 20-961526 ; ABO S23N014 ; AOA PARA PM-0097-22 ; AZ OPT ; FL OPT 20-965088 ; GA OPT GBDO-23-003 ; KY OPHTH ; NC OPT MGMT NCM-2023-009 ; NV OPT ; SC OPT 20-965088 ; TN OPT

Tami Franklin, CPOT, ABOC

Lecturer(s)

Tami Franklin, CPOT ABOC

Senior Director Staff Education & Development
Vision Source, LP
Bridgeport, Nebraska, United States

Disclosure(s): No financial relationships to disclose

Disclosure(s):

Tami Franklin, CPOT ABOC: No financial relationships to disclose

Consumers make decisions based on the perceived value of the product or service being offered. This course provides practical examples of how an optometric practice can deliver on quality, service, level of need, and convenience, which enables you to justify the price. Enhancing perceived value also fosters higher patient compliance and adherence to treatment plans.
Learning Objectives:
Upon conclusion of this activity, attendees will be able to:
Identify the components of perceived value, and the concept of commoditization
Understand generational differences in perceived value, and their impact on patient perception and compliance
Recognize strategies which maximize perception of quality, service, level of need, and convenience