406 - Influencers of Eyecare: Tips to Self-Promotion and Growing Practice Visibility

Thursday, March 2, 2023

1:30 PM – 3:30 PM EST

Location: Georgia World Congress Center, Sidney Marcus Auditorium

CE Hours: 2

AUDIENCE: OD, AHP

IN-PERSON COURSE ACCREDITATIONS: COPE 81247-PM ; FL ODCEB 20-961540 ; IL OD ; TX ODCEB 20-961540 ; ABO S23R002 ; AOA PARA PM-0104-22 ; AZ OPT ; FL OPT 20-965104 ; GA OPT GBDO-23-003 ; KY OPHTH ; NC OPT MGMT NCM-2023-012 ; NV OPT ; SC OPT 20-965104 ; TN OPT

Ted McElroy, OD; Arian Fartash, OD; Alan Glazier, OD; Darryl Glover, OD; Jennifer Lyerly, OD; Carrie A. Wilson, MBA, MA, ABOM, NCLE-AC

Moderator(s)

Ted A. McElroy, OD

Pres/CEO
Vision Source Tifton
Tifton, Georgia, United States

Disclosure(s): No relevant disclosure to display

Panelist(s)

Darryl Glover, OD

CEO
Defocus Media
Durham, North Carolina, United States

Disclosure(s): No relevant disclosure to display
Alan Glazier, OD, FAAO

Business Development Executive
Keplr Vision
Rockville, Maryland, United States

Disclosure(s): No relevant disclosure to display
Arian Fartash, OD

Owner
Corona Vision Center/GlamBaby
Corona, California, United States

Disclosure(s): No relevant disclosure to display
Carrie A. Wilson, MBA, MA, ABOM, NCLE-AC

Owner
Optigal Consulting
Dalton, Georgia, United States

Disclosure(s): No financial relationships to disclose
Jennifer Lyerly, OD

Optometrist
TrueVision Eye Care
Raleigh, North Carolina, United States

Disclosure(s): No relevant disclosure to display

Disclosure(s):

Ted A. McElroy, OD: No relevant disclosure to display

Darryl Glover, OD: No relevant disclosure to display

Alan Glazier, OD, FAAO: No relevant disclosure to display

Arian Fartash, OD: No relevant disclosure to display

Carrie A. Wilson, MBA, MA, ABOM, NCLE-AC: No financial relationships to disclose

Jennifer Lyerly, OD: No relevant disclosure to display

Many practitioners think it is difficult to promote their business and themselves. This session will give you the reasons for becoming an influencer, and the steps you need to take to become one.
Learning Objectives:
Upon conclusion of this activity, attendees will be able to:
Understand not only how to become an influencer, but how best to utilize this trait to improve your business and the profession.
Gain knowledge of how to best influence the audience they wish to speak to in the language the audience speaks.
Understand that saying ”Yes” to something means saying “No” to something else. Therefore, choose your messages and commitments wisely