This presentation will cover how the technical and economic priorities for the development of electric vehicles (EVs) at the system level will affect power electronic technology choices and the future market potential. The focus will be on how high-efficiency powertrains can help overcome the impending shortage of battery materials by increasing vehicle fuel economy, and what the power electronics and power semiconductor industry needs to achieve from a technology and cost perspective to enable this. We will include an overview of relevant battery cost and technology trends; the adoption and development of SiC and GaN power semiconductors and systems; and how the same approach can be applied to additional applications beyond EVs.