.jpg "Deborah Augustus, BS photo")
Deborah Augustus, BS
VP, Educational Strategy
Integrity CE
Brittany Puster
VP, Educational Strategy
Integrity CE
Patricia Jassak, MS, RN, FACEhp, CHCP
Director, IME & External Medical Affairs
Astellas
.jpg "Priya Muley, MPH photo")
Priya Muley, MPH
Senior Manager, Medical Education & Programs
Gilead Sciences
Amanda Glazar, PHD, CHCP
President
Alpine Group Consultants
Rapidly reinventing itself for a digital-first world, medical education has integrated Twitter into our standard learning formats to offer the broadest reach and bi-directional engagement for HCPs. The pandemic accelerated HCPs’ needs and their digital adoption of education. Increasingly, HCPs learn, ask questions, and share insights via their smartphones. Time-pressed, they seek value from each interaction. They expect convenience, rapid responses, and engagement on their terms. As providers we have adapted our education to meet this evolution. Consequently, our approach to assessment and measurement of educational impact has also shifted. The Outcomes Standardization Project (OSP) provides a framework to define, collect, and analyze data for traditional educational programs in an attempt to standardize outcome reporting. What happens when new instructional styles are used that do not fit the confines of OSP definitions? How can we demonstrate the value of a social media impression versus an OSP participant? And what defines a social media learner? Someone who reads the content, or perhaps shares the content? This session will attempt to unpack the value of Twitter-based education, outline how and what we report, and the best ways to convey the value and the impact of the education through the data we can collect. Panel Members: Patty Jassak, MS, RN, CHCP, FACEHP, Director, IME and External Medical Affairs, Astellas Pharma Global Development - Medical Affairs Priya Muley, Senior Manager, Medical Education, Gilead Sciences Amanda Glazar, PhD, CHCP, FACEHP, VP, Medical Education at Integritas Communications Group Michael Pishvaian, MD, PhD, Director of Gastrointestinal, Developmental Therapeutics and Clinical Research Programs, Johns Hopkins Medicine Onyeme Ogbuagu, MBBCh, FACP, FIDSA, Director of the HIV Clinical Trials program of the Yale AIDS Program, Yale School of Medicine Deborah Augustus, Vice President, Educational Strategy, Integrity CE Brittany Puster, Vice President, Educational Strategy, Integrity CE This session will include the following topics Setting The Stage – Twitter as a CME Format - 15 minutes Are HCPs really using Twitter How are HCPs using Twitter The evolution of what we can report and definitions Learners Polling data Qualitative data (Replies, Questions, Likes) Questions to be discussed: Defining the Value – Different Perspectives – 15 minutes Physician Insights To aid our discussion, two physician faculty will join the discussion by Zoom, Dr. Michael Pishvaian from Johns Hopkins and Dr. Onyeme Ogbuagu from Yale School of Medicine. Each faculty member uses Twitter on a professional and personal basis and has engaged in numerous CME activities. From a practicing physician’s perspective, why do you use Twitter and other social channels? To share clinical research from recent publications and meetings, to seek opinions from peers, and/or to network for future collaborations? What impact do you feel these types of activities have on practice? Supporter Insights Supporters now share how they use the information gathered to provide insight on what is happening in the field with clinicians using polling questions, submitted questions, and replies How do you share the value internally with your stakeholders? Audience Q&A Session – 10 minutes Wrap Up – 5 Minutes Learning Objectives Identify objective metrics that can reported from Twitter Compare outcomes from traditional live/on-demand activities with Twitter-based activities
Providers – what were the greatest learnings, struggles/challenges and barriers faced when moving to a Twitter format?
Supporters – what challenges did you face internally getting buy in for the format, reporting and metrics?
Compared to metrics and data collected from a traditional on-demand or live activity how would the data collected from a Twitter based activity compare?
Innovation: As Twitter-based CME activities become more mainstream, providers and supporters need to have a clear understanding of what can be measured, what it means, and how to interpret the data for multiple stakeholders.