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Insights & Storytelling Workshop 2.0: Beneath the Outcomes Surface: Ascertaining Relevant Insights and Skills to Master Storytelling and the Appropriate Medical Narrative

Tuesday, February 7, 2023

10:15 AM – 11:45 AM

Location: Annapolis 3

Primary Presenter(s)

John E. Ruggiero, PhD, MPA, BCS, CHCP

Head, Medical Proficiency Acceleration Center
Daiichi Sankyo

Slides Handouts

Presenter(s)

SS

Shashi Shankar, MBA, MPH (he/him/his)

CEO and Co-founder
Novellia
Suzette Miller, MBA, CHCP

Director, Medical Education and Sponsorships
Genmab US, Inc.
Matt Wayne

Managing Director
Medical Impact Ventures, LLC
Neena Xavier, MD, FACE

Sr. Director, Diabetes Global Medical Affairs
Eli Lilly and Company

This workshop has been designed to help participants effectively capture the right insights that are often overlooked or underutilized, and to use best practices for sharing insights that demonstrate Master Storyteller excellence on the impact of educational strategy and outcomes on clinical performance.

Learning Objectives:

Detect the connections between relevant outcomes data and insights, therapeutic area landscape, and where unique HCPs fall on the clinical learning continuum
Articulate how innovative educational designs impact learning and behavior change
Identify data trends and data facts to form statements that internal stakeholders should recognize and internalize
Utilize storytelling, freeform, visualization, and other techniques that increase the narrative effect on internal (and potentially external) stakeholders