Become an Exhibitor

Floorplan | Reserve a Booth | Sponsor Opportunities | Sponsorship Prospectus

The Wildland-Urban Interface (WUI) conference provides your company with an unparalleled marketing opportunity to get before industry decision-makers. This is your chance to make valuable contacts and develop relationships with top-decision makers and buyers from the wildland fire industry.

WUI brings together dedicated professionals who have a vested interest in wildland fire response, safety, planning, education and mitigation. Exhibiting at WUI provides a cost effective way to connect with these individuals face-to-face. The 2023 event was the highest attended event yet!

WUI 2024 offers:

Outstanding lead generation for business growth
Access to those recommending and making purchases for their departments
A platform to unveil new products and services in front of hundreds of departments without having to secure individual business appointment
Company Profile on the WUI website and in the mobile app.
3 Registration Badges (additional information below)

Secure Your Booth

Space Selection Details

Booth Reservations are open for all fire industry companies.Companies are able to merge 10x10 booths together to create 10x20, 10x30 booths, etc. Please contact exhibits@iafc.org if you wish to create an island booth.

Attendee Information

Attendee Breakdown

48% Fire Chief / Commanding Officer
21% Management / Executive Leadership
17% Community Education / Fire Prevention
14% Line Operations

Exhibitor Benefits

Opportunity to market your products and services to top industry decision-makers
3 Registration Badges per 100 SF and 2 additional badges for each additional 100 SF. (Additional badges can be purchased for $50 each)
Company Information included on conference website and official mobile app
- Company profile and description, logo, social media information, contact information
- Product Categories list for maximum exposure
- Ability to add show specials
Product category listing in the official Mobile App & Website
Booth Package: Each exhibiting company receives:
- One 6' Black draped table
- Two side chairs
- One wastebasket
- Linear booths with pipe and drape and one 7" x 44" company identification sign
- Ballroom is carpeted

Fees & Contract Terms

Costs: The cost per square foot is $14.50, or $1,450 per 10x10.

Contract and deposit are due within 30 days of the receipt of your space application. Failure to comply could result in the release of your booth space.

Payment Schedule: Exhibitors contracting exhibit space will have 2 scheduled payments.

FIRST PAYMENT of 50% total space cost is due with application.
FINAL PAYMENT of remaining balance is due by October 2, 2023. By signing the digital Exhibit Space Contract, you certify that you have the authority to sign the contract and bind the company listed to the Official Rules and Regulations.
LATE FEE added on outstanding balances after November 1, 2023 or any balances more than 30 days past due. A late fee of $200 will be added to balance due.

Cancellation Policy: All cancellations must be made in writing by email to Exhibits@iafc.org. Properly requested refunds will be provided per the following schedule:

On or before October 2, 2023 - The IAFC retains 50% of the total amount. If payment has not been received, 50% of the total amount is due.
After October 2, 2023 - The IAFC retains 100% of the total amount. If payment has not been received, 100% of the total amount is due.
Late Fee: A late fee of $200 will be added to outstanding balances as of November 1, 2023 or for any balances more than 30 days past due.

Downsizing by Exhibitor: If downsizing of a space is requested an Exhibitor may be required to move to a new location and cancellation penalties will apply.

Not ready to reserve a booth but would like more information. Complete our Inquiry Form and we’ll contact you.

Contact Us

You can reach the exhibits team at Exhibits@iafc.org or (703) 896-4830.