Partner, SVP Multifamily Development and Operations Hunington Residential
Session Description: Texas has experienced the strongest rent increases in the country over the past few years. As prices rise, so do the customers expectations. More than ever, renters want to see, feel, and touch value in every step of the leasing process prior to making a decision. But what does the resident value most today? The answers may surprise you and will be the key element to a successful leasing program today and in the future.
Learning Objectives:
Attendees will discover alternative techniques to be used instead of lowering the price.
Understand the demands of today's renter based on several studies performed by J Turner Research.
Obtain a high leasing percentage compared to the competition by creating, a newly improved for the market, product differential.